Small and midsized businesses want a 360-degree view of the customer and understand how to build a customized, meaningful customer experience across multiple touch points. This is the move toward personalization is where marketing attribution comes into play.
The increase in data from social, mobile, and other digital channels has given rise to more interest in, and the adoption of cross-channel marketing attribution projects mapped to the customer’s journey and it’s paying off.
Digital attribution is not one of the more straightforward analytics concepts to grasp, so we are offering this guide. Marketing attribution is a worthy endeavor.