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Marketo Adobe vs SharpSpring Marketing Automation

Compared to Adobe’s Marketo pricing plans, SharpSpring marketing automation wins on pricing and contract type. SharpSpring CRM and marketing automation has a substantially lower price point than Marketo when it comes to monthly costs and is more economical for onboarding and training.

Adobe Marketo Pricing and Review


Compare Adobe Marketo Pricing and Reviews for Top 5 Competitors. Adobe Marketo pricing, reviews, and features compared against top competitors.

adobe marketo pricing review

SharpSpring Review

SharpSpring Marketing Automation launched in 2014 with a focus on digital marketing technology for small and midsized companies. Today, more than 11,000 customers use SharpSpring CRM and marketing automation to increase their revenue and deliver lower sales and marketing costs while increasing sales conversion. SharpSpring has annual and monthly payment options and is a fraction of the cost of competitors.

Marketo Review

Marketo launched in 2006 and has been an industry leader since 2012, providing an engagement marketing platform with bundled services, including marketing automation, email marketing, and more. Adobe Marketo pricing is very high with purchased recently from Adobe.


Adobe Marketo Pricing


Compare Adobe Marketo pricing and terms to SharpSpring Marketing Automation, a top Adobe Marketo competitor. Review the details, including the number of contacts, what’s required just to get started, and how Adobe Marketo compares on onboarding costs.

adobe marketo pricing

Marketo Email Software Comparison


Compare Adobe Marketo’s email marketing features to SharpSpring’s. See how Adobe Marketo competes in critical areas, such as the email designer, dynamic content, and render testing.

What is dynamic content?

Dynamic content allows marketers to switch out areas of content, such as a headline, image, or text, to suit the viewer. Dynamic content is prepared automatically without writing any new code. The switch is made based on lead attributes that the marketer chooses.

What is render testing?


SharpSpring render testing is a type of cross-platform quality assurance that tests emails and email campaigns for any potential issues on different platforms such as Outlook, Gmail, mobile devices, and more.
Find a competitive alternative to Adobe Marketo for email automation.

marketo email templates

Adobe Marketo Software Alternatives


Modern marketers use presets to trigger specific automated actions. This action triggers a specific automated response from the user, and it is called branching logic. Once the operation is triggered, this action pushes potential leads through workflows meant to end up with a sale ultimately. This entire workflow (or process) is known as branching workflow.

What is called behavior-based automation?

Your ability to track a captured lead’s (MCL) online behavior and use the information gleaned to create automated marketing strategies is known as behavior-based automation.

Behavior-based marketing automation is a system that triggers communications such as emails, based on user activity. Targeted (behavioral) messages capture a prospect’s attention and drive sales. Web tracking makes this strategy easy to execute. Automated behavior-based marketing allows leads to be nurtured by only sending information when it is most applicable to the user’s buying cycle. 

  • Determine target audience clusters. 
  • Send messages based on shared characteristics. 
  • Consider context and timeframe. 
  • Implement programs that automatically send brand messages based on recipients’ actions or inaction.

What is advanced lead scoring?

A modern marketer’s way to rank and sort where potential leads (MQLs) are in the sales pipeline (funnel) is known as advanced lead scoring. Marketers get an idea of how to reach the lead to complete the sale.

Lead scoring is not limited to a few out-of-the-box items or criteria. It would help if you looked at which critical elements are important for those who buy your product, then make sure your lead scoring system considers all these criteria. It would be best if you mapped your customer’s buying journey and how they intact with your brand.

Lead scoring is the method of assigning lead scoring values. These values are numerical “points.” You can score your leads based on multiple sales and marketing attributes, including personal and company information the user submits and how they’ve engaged with your website and brand. This helps sales and marketing teams prioritize leads, respond to them appropriately, and increase the rate at which those leads become customers.

marketo marketing automation

Adobe Marketo Forms Software Options


Compare key form features between Adobe Marketo and a top competitor. See how Adobe Marketo compares in form functions, such as marketing analytics, auto-complete, progressive profiling, and more. Compare dynamic form features. Find an alternative to Adobe Marketo for form building – a vital component of lead collection for marketers.

Adobe marketo forms

Marketo Contacts and Tracking Platform Comparison


View a side-by-side comparison of Adobe Marketo and SharpSpring for contact tracking features. Learn about Marketo competitors for contact tracking. Compare critical functions, such as anonymous site visitor tracking, a daily email of site visitors, and more. Find a competitor to Marketo that makes it easy to track your contacts through the sales and marketing funnel.

marketo customer tracking

Adobe Marketo Landing Page Software Alternatives


Landing pages are key to conversions, so be sure you’ve got the right tool. Compare the landing page designers in Marketo vs SharpSpring. Learn about alternatives to Marketo for building and designing landing pages that convert. Compare key functions and features, such as dynamic content, a template library, and more.

marketo landing pages templates

Adobe Marketo Blog Platform Alternatives


What is a Blog?

Here is brief history — in 1994, Swarthmore College student Justin Hall is credited with the creation of the first blog, Links.net. At the time, however, it wasn’t considered a blog or a personal homepage.

In 1997, Jorn Barger, blogger for Robot Wisdom, coined the term “weblog,” which was meant to describe his process for “logging the web” as he surfed the internet.

A “weblog” has been shortened to “blog” in 1999, by programmer Peter Merholz. In the early stages, a blog was a personal weblog or journal in which someone could share information or their opinion on a variety of topics. 

Adobe Marketo vs SharpSpring

Fill the top of your funnel with a blogging tool that makes blogging easy. Compare the blog builder in Marketo and SharpSpring.

See if there are alternatives to Marketo’s blogging tool. Compare key functions and features, such as social sharing, advance post scheduling, and more. See how Marketo’s blog tool stands up when it competes with others.

What is RSS email syndication?
RSS stands for “Really Simple Syndication.” This is useful because it automatically collects new data from your website to send to subscribers via email.

sharpspring blog adobe marketo

Adobe Marketo Social Media Management Comparison


Social media tracking efforts in your marketing automation platform. See how Adobe Marketo’s social media features compete with SharpSpring’s marketing automation. Take a look at Adobe Marketo pricing plans and see what alternatives exist in terms of social media. Compare critical functions and features, such as social sharing, measuring social conversions, and more. See how Adobe Marketo’s social features perform and what Adobe Marketo competitors are offering as well.

sharpspring social media management

Adobe Marketo Sales Platform Alternatives


Unite and align sales and marketing teams right in your marketing automation platform. See how Adobe Marketo’s sales tracking features compare to SharpSpring’s CRM. Check out Adobe’s Marketo CRM alternatives. Compare critical functions, such as integrations, lead scoring, and more.

sharpspring CRM vs Marketo CRM

Adobe Marketo Platform Support Options


Does Adobe Marketo stand behind the platform with comprehensive, free support? Will Adobe Marketo support migrate you from another platform? Check out how Marketo competitors compare in customer support. Watch out for extra fees in the total Marketo cost. Then check out Matrix Technology Hub’s support.

sharpspring vs marketo customer support

Marketo Software Integrations Alternatives


Technology integrations are vital to ensuring your marketing automation platform performs. Is the system open to technology integrations? See how well Adobe Marketo integrates with other tools like CRMs, CMSs, and more. See how Marketo pricing compares to SharpSpring marketing automation integrations.

sharpspring marketing automation software