Do I need marketing automation?
Whether you should use marketing automation or not is relatively straightforward to determine. If you need to improve your lead generation, nurturing, and overall inbound marketing and sales performance and are looking to save time, then marketing automation might make sense for your business.
What are some marketing automation features?
Here are some of the common features that a good marketing automation platform provides.
- Email Automation
- Dynamic Form Builder
- Built-In CRM
- Landing Page Builder
- Social Media Management
- Anonymous Visitor Identification
- Personas
- Dynamic Emails & Landing Pages
- Blog Builder
- Dynamic Lists/Segmentation
- Lead Scoring
- Behavior Tracking
- Sales Notifications
- Campaign optimization
- Progressive profiling
- Chatbots
- Integrated advertising for Facebook and Google
- End-to-End Reporting & Analytics
What Does Marketing Automation Software Do?
Marketing automation brings three principal assets to the table:
- Drive More Leads
- Convert Those Leads into Sales
- Maximize Marketing Spend.
There is considerable evidence supporting the value that marketing automation can bring to marketers. According to the VB Insight report, 80% of marketing automation users saw their number of leads increase, and 77% saw their number of conversions increased. Furthermore, companies using marketing automation see 53% higher conversion rates from initial response-to-MQL and a revenue growth rate of 3.1% higher than non-users.
For small and midsized businesses, marketing automation comes with a distinct set of benefits, including:
- Create higher-value relationships.
- Generate more sales revenue.
- Prove value to your customers.
What are the marketing automation objectives?
Marketing automation allows businesses to automate repetitive tasks such as sending emails, maintaining social media, tracking website interactions, and handling various other jobs.
Marketing automation centralizes all of the features and functions that make up the marketer's role in an organization. A marketing automation platform should have the ability to integrate with other sales and marketing tools (CMS, CRM, social media, meeting software, and more) to provide a streamlined platform for data management and analysis.
What is Marketing Automation?
Marketing automation refers to software platforms that help businesses automate their marketing and sales engagement processes to generate higher quality leads, nurture leads, convert those leads to sales, and optimize ROI.
Marketing automation is a powerful marketing and sales tool that automates many of your communication programs, lead generation campaigns, and lead nurturing programs. That way, you can move prospects through the sales cycle with minimal time and resources. Simply put, marketing automation is email marketing, lead generation, social media, search marketing, analytics, reporting, and prospect tracking - all in one integrated system.
What is SharpSpring’s Marketing Automation Software?
SharpSpring is a fully integrated cloud-based marketing tool that offers customer relationship management (CRM), marketing automation, mobile and social marketing, sales team automation, customer service, and more, all within one solution. SharpSpring marketing automation will reduce your sales and marketing operating costs and boost sales.